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News that EMusic is nearing its 100 millionth download in the next two weeks (since November 2003,) underlines the ongoing trend towards the digital format for music. As the number 2 player in the market and not affiliated with a “closed” DRM system such as iTunes, Napster and even Microsoft’s new Zune, EMusic sells its music in the MP3 format - playable across every and all platforms - just like Kelli! Of course the market is still young, and the number 1 player, iTunes, has sold over 1.5 billion.
Also interesting this morning is the latest Nielsen information relating that although video enabled iPods are the fastest sellers, video accounts for around only 2 percent of content accessed. The digital video market is still pretty young, but there’s gotta be something to the fact that its easier to walk down the street or write a document while listening to your favorite music than it is to do the same things and watch your favorite show!
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